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Wholesale distribution partner · UK

The wholesale partner with a retail network across the North of England.

Grow Exposure gets brands onto the shelf of independent and bricks-and-mortar retailers across the North of England, built on relationships from our warehouse in Gainsborough and offices in Manchester and Lincolnshire. Five years trading.

Become a partner → See the brands we work with
Warehouse Gainsborough Offices Manchester · Lincolnshire Trading since 2021
5
Years trading
100+
Brand partners
10+
Product sectors
3
UK sites
Why the name

We exist to grow the exposure of the brands we work with.

Every brand we take on, we're not just buying stock. We're growing how much of the country sees it: more shelves, more regions, more customers picking it up for the first time. That's the job, and it's in the name.

What we do

Wholesale, done the way a brand would want it done.

A brand landing here should understand in thirty seconds what working with us looks like. So, plainly: we buy, we distribute, we keep ordering.

01 — Buy in volume

We buy in volume, from day one.

We place significant opening orders and hold stock in our own warehouse in Gainsborough. You ship pallets, not parcels — and you deal with one account, not dozens.

02 — Grow the order

Large orders that keep growing.

We don't take a brand on unless we can see ourselves working together for years. Every order is a chance to expand the range or the reach, so you can plan production around an account that's building, not standing still.

03 — Reach retail

Into independent and bricks-and-mortar retail, UK-wide.

Our distribution network takes your product into independents and high-street retailers across the UK — shelf space a brand can't easily reach on its own, in regions it hasn't cracked yet.

Meet the team

The people you'll actually be dealing with.

No switchboard, no ticket queue. These are the names, and here's how to reach them.

Callum McBain, Co-founder & Managing Director

Callum McBain

Co-founder & Managing Director

Runs the business day to day: buying, the warehouse and our retail relationships. If it's a question about stock, terms or timing, it ends up with Callum.

07464 742451 callum@growexposure.com
James McBain, Co-founder & Director

James McBain

Co-founder & Director

Co-founded Grow Exposure with Callum and sits on the board. Brings a background in growth and digital to how we think about building brand exposure.

ASPhoto to follow

Aadil Secretary

Sales Director

Your day-to-day contact from first enquiry onwards. Aadil handles onboarding, range reviews and re-orders for every brand we work with.

07935 256040 aadil@growexposure.com
The brands we work with

100+ brands. 10+ sectors. One account.

A selection of the 100+ brands we work with, spanning health & beauty, grocery, household and car & auto — haircare and supplements, food and drink, cleaning and home products, car care and tooling.

Health & Beauty →5 brands · view sectorGrocery →6 brands · view sectorHousehold →6 brands · view sectorCar & Auto →5 brands · view sector
Why partner with us

An extension of your sales team, not a buyer with a chequebook.

Plenty of distributors can raise a purchase order. What persuades a brand to hand us their stock is what happens after it lands.

SPEED

Listed and moving in weeks, not quarters.

Once terms are agreed, we raise the opening order, receive it into Gainsborough and start placing product with retailers straight away. Onboarding is one conversation with one person, not a procurement portal.

REACH

Retail relationships you'd struggle to build alone.

Five years of consistent trading has earned us shelf space with independents and bricks-and-mortar retailers across the UK. When we bring a new brand in, those doors are already open.

VISIBILITY

You'll know how your product is doing.

We share sell-through and re-order patterns with the brands we work with, so you can see which lines are moving, where, and how quickly — and plan production around real demand rather than guesswork.

RELIABILITY

The account you don't have to chase.

We're always looking to grow the account, more listings, more locations, more shelf space, never to trim it. And you'll never need to chase us for it.

HANDS ON

We work the product, not just the purchase order.

The brands that grow fastest with us are the ones that treat us like part of their team. In return, we behave like one.

  • Merchandising and positioning advice for the retail channels we place you in
  • Seasonal pushes and promotional pressure timed to the trade calendar
  • Range recommendations: which lines to lead with, which to hold back
  • A named contact who picks up the phone — see the team
Our story

Family run. Five years in. Built to stay.

Grow Exposure was started by two brothers who believed brands deserved a wholesale partner that shows up and keeps growing with them.

We started in Lincolnshire in 2021 with a small number of brands and a simple promise to each of them: we'll buy properly, we'll pay properly, and we'll get your product in front of people who haven't seen it before. Five years on, that promise hasn't changed — only the scale has, with a warehouse in Gainsborough, offices in Manchester and Lincolnshire, and over 100 brands across 10+ product sectors.

Being family run matters to the brands we work with. It means the people you speak to are the people who own the decisions, and there's no account manager turnover to start again with every year. We're not a faceless account. We're people who show up and stay.

Callum & James McBain — Co-founders
Read the full story →
Racking and palletised stock inside the Grow Exposure warehouse, Gainsborough
Inside the warehouseGainsborough, Lincolnshire
Unit 11 · DN21
Warehouse
Gainsborough, Lincolnshire
Offices
Manchester & Lincolnshire
Trading name of
Deal Feel Ltd
Company no.
12391750
How it works

From first enquiry to first order in four steps.

No procurement maze. One named contact takes you from enquiry to a pallet leaving your warehouse.

STEP 1

Enquiry

Tell us about the brand, the range and where it's currently stocked — through the form or a call with Aadil.

Same-day reply
STEP 2

Review

We look at the range against our retail network and come back with the lines we'd lead with and the channels we'd place them in.

Within a week
STEP 3

Terms agreed

Pricing, payment terms, MOQs and lead times agreed in writing. Straightforward, and built for a long relationship rather than a single order.

One conversation
STEP 4

First order

We raise a significant opening order, receive it into Gainsborough and start placing your product. Then we keep ordering.

Then repeat
Start with an enquiry →
Become a partner

Tell us about your brand.

A few details so the first conversation is a useful one. Callum reads every enquiry personally and replies the same working day. We're always keen to meet in person too, so if you're nearby, ask about sitting down at our Manchester office.

Managing Director
Callum
Warehouse
Unit 11, Sterlin Place, Willoughton,
Gainsborough DN21 1NF
We'll only use your details to reply to this enquiry. Privacy.
Thanks — we've got it.Callum will be in touch the same working day. If you'd rather not wait, call 07464 742451.